Our Story

We are delighted to place in your hands our brand-new website after a patiently anticipated wait. Change is often a beautiful thing, but our journey through this transition was not without its challenges. In fact, it felt as if Murphy's law had set up camp - anything that could go wrong did go wrong. But we persevered.
We have now found our home in the tranquil haven of Saylorsburg, PA, where we built the new Nova Natural home from the ground up. While we are still in the process of receiving our inventory, rest assured that new toys will be added daily, and some will be available for pre-order. For those of you planning your holiday shopping, this presents a wonderful opportunity to gather the toys you've been dreaming of.

A heartfelt shout-out is due to Susan and Ted for their tireless assistance during this journey. We sincerely hope that you find our new home and offerings to your liking and that we may not only regain but also expand our cherished Nova family.

To our old and new customers, we have some exciting surprises in store. Our range now includes a wide selection of Drewart toys and Evi dolls, both of which can be found on our website. We remain committed to aligning our toys with the principles of Waldorf and some Montessori movements.But that's not all. We are continually on the lookout for new brands of toys made in the US and Europe to enhance our collection. Additionally, we are thrilled to announce the opening of our brick-and-mortar store. You are most welcome to visit anytime and find your favorite toys at the best prices on the market. Furthermore, we are diligently working on enabling remote shopping with live access to our store, though this feature is still in progress.Thank you, dear friends, for your unwavering support. We are immensely grateful for your trust and look forward to embarking on this exciting new chapter with you. The future is bright, and together, we will continue to bring joy and wonder into the lives of children everywhere.

Warmest wishes,
Dag & Miro

Our Mission

Allow us to introduce the wonderful couple at the heart of Nova Natural – Dag and Miro.

Both of European heritage, bring a rich tapestry of experiences to our cherished store. With grown-up kids they keep  and share passion for creating a magical world for children, they are the dynamic duo behind Nova Natural.

Dag, with backgrounds in both medicine and economics, hails from Europe, where she became a fervent Waldorf enthusiast. Her love for art, all things wooden and deep appreciation for the craftsmanship have been driving forces in shaping the new Nova Natural experience.

Miro, on the other hand, is a true artisan. His remarkable talent in woodworking and his meticulous, perfectionist nature extend from designing to crafting exquisite furniture and baking the most intricate and delectable cakes. He pours his heart and soul into every creation, infusing them with a touch of magic.

But that's not all. Dag and Miro share their life with a cherished companion who has been with them for over two decades – their beloved cat, Mouse. Together, they have formed an inseparable bond that adds an extra layer of warmth to the Nova Natural family.

Beyond the confines of our store, Dag and Miro are on a constant quest to bring you the finest toys, mostly sourced from Europe and the United States. They are dedicated to ensuring that Nova Natural remains a place where families can discover, explore, and connect with the wonders of childhood.

With the recent opening of our brick-and-mortar store, we extend a warm invitation to all to experience Nova Natural in person, where you can witness firsthand the craftsmanship and love that goes into every product. And the journey doesn't stop there. The owners are always exploring new ways to share the Nova Natural magic with you, whether it's through remote shopping or delightful surprises for our extended Nova family.

So, when you step into Nova Natural, know that you are entering Dag and Miro's world of passion, creativity, hope and unwavering dedication to nurturing childhood's brightest moments.